By: Agosu ‘Tayo
Nigerian Artiste, Burna Boy popularly known as African Giant , has released the video of ‘Its Plenty’ the 9th track off of his sixth studio album, Love, Damini.The video was directed by Troy Roscoe who is a film director from the UK.
He garnered over 200 million views in record time by creating visuals for some contemporary cultures.
It starts with scenes from series of festival stages he has performed this year and brings to perspective his star power with the massive crowds he pulls wherever he goes.
The star’s birthday celebrations seem to have continued well into the year, as Burna’s global success Love, Damini was released a week after his 31st birthday this year, and birthday cakes and candles were sprinkled throughout the music video which appears to be an ongoing celebration.
Burna can be seen partying alongside his team members, as he hand out sweet treats to fans and supporters from his “It’s Plenty Ice Cream” branded truck.
The 3 minutes and 55 seconds video is doing well on the cyberspace as it already has over 1.5 million views on the artiste’s YouTube page, showing different clips of Burna Boy at different concerts with his fans and also cameos Canadian rapper and singer Drake.
The album which was released on the 8th of July has for the past 12 weeks been consistent among the top 15 albums in the Worldwide apple music album chart, and has hit over 200 million streams on Boomplay and Spotify respectively.
The song has received a lot of positive reactions from the musician’s fans across the globe.